This module focuses on the day-to-day management of an optometric practice. Students will learn various techniques for communicating and working with a variety of patients. Administrative processes such a maintaining inventory, billing, and working with insurance providers will also be covered. This module also includes a brief introduction to human resource management and marketing.
Upon completion of this module, the optometric assistant will be able to:
- Use patient-centred communication techniques with diverse patients.
- Support accessible and inclusive patient care.
- Respond professionally to patient concerns and complaints.
- Explain basic practice management and workplace responsibilities.
- Guide patients through frame selection and eyewear purchasing.
- Apply basic sales and service techniques that support patient trust, informed decision-making, and long-term loyalty.
- Explain key inventory management practices.
- Describe vision care plans, insurance, and third-party billing.
- Explain how marketing and social media support practice growth.