The Canadian Association of Optometrists frequently receives inquiries from newspaper reporters, television and radio producers as well as from consumer magazines. Media outlets inquire about a number of topics including: October Eye Health Month, contact lenses, UV protection, regular eye examinations and frequency, early detection of eye diseases, aging vision (macular degeneration), occupational safety standards, health insurance coverage and children’s vision.

The Canadian Association of Optometrists understands the importance of answering each inquiry and matches the request with the most appropriate optometric source. We always appreciate the willingness and flexibility of the CAO member optometrists who answer these calls, usually on particularly short notice.

Below are examples of CAO members who are profiled in the media.

2011

• Promoting Aboriginal Vision Health – 2011 Aboriginal Vision Health Awareness Year

2010

• Experts Worry as Girls Go Gaga Over Circle Lenses

2009

• Québec Medicare Now Covers the Detection and Monitoring of Diabetic Retinopathy by Optometrists

2008

• ‘Eyes are windows to health’ – by Dr. Todd Wilbee, as seen in The Windsor Star, May 15.
• ‘Hockey players east of Edmonton set world record for longest game’ – Dr. Brent Saik, Edmonton spearheads effort to break world record for longest hockey game – 2 teams of 20 played for 241 continuous hours, raising $300,000 for pediatric cancer research.
• ‘Fleury’s forecast: whiteout; Senators fan didn’t mean to aid the enemy’ – Dr. Janet Leduc, Ottawa helps Pittsburg Penguin goalie Marc-André Fleury to Stanley Cup Playoffs.