The National Public Education Committee (NPEC) is a committee inside CAO that coordinates the purchase of national advertising. CAO members support NPEC through a special levy which is devoted exclusively to paid media. The costs for production, research, public relations overhead and other promotional efforts are offset by the Eye Health Council of Canada (EHCC).

Each year, CAO budgets the NPEC levy and a portion of the EHCC investment towards the national public awareness campaign. Highlighting the importance of regular eye exams and eye health, the campaign focus is on the benefits of preventive eye care because, “Even with 20/20 vision, 1 in 7 Canadians will develop a serious eye disorder”.

NPEC includes one representative from each province.

Canadian Association of Optometrists, Liaison
Dr Tanya Sitter, NPEC Co-chair
Dr Jeff Goodhew, NPEC Co-chair

Industry Partner Liaison
Dr Marlene Reiss

British Columbia Association of Optometrists
Dr Antoinette Dumalo

Alberta Association of Optometrists
Dr Femida Visnani

Saskatchewan Association of Optometrists
Dr Heath Holliday

Manitoba Association of Optometrists
Dr Irene Mestito-Dao

Ontario Association of Optometrists
Dr Tracy McMurter

Association des optométristes de Quebec
Érik De Pokomandy

New Brunswick Association of Optometrists
Dr Jason Saunders

Nova Scotia Association of Optometrists
Dr Mark Kepes

Prince Edward Island Association of Optometrists
Dr Bonnie Gallant

Newfoundland Association of Optometrists
Dr Mark Smith

Children’s Vision Initiative, CAO Liaison
TBD