Sponsorship Opportunities

Want to maximize your marketing dollars?

The Canadian Association of Optometrists (CAO) offers many opportunities to reach the optometric community. At the same time, your support helps the CAO fulfill its mission to advance the profession and serve optometrists.

Benefits of sponsorship include:

  • Increased brand awareness and recognition;
  • enhancement of overall corporate image and reputation;
  • positive purchasing and investment decision among CAO members and eye care professionals, and
  • a good strategic business investment.

Sponsorship opportunities are available for the following:

A partner kit further outlining opportunities, programs and benefits will be provided on request. Please contact the CAO office:

Leslie Laskarin, Director of Communications
Canadian Association of Optometrists
234 Argyle Avenue
Ottawa ON K2P 1B9
Tel: 613-235-7924, ext. 213
Toll free: 888-263-4676, ext. 213
Fax: 613-235-2025
E-mail: dircomm@opto.ca

Eye Health Council of Canada Partnership

The mission of the Eye Health Council of Canada (EHCC) is to educate and promote the importance of regular optometric care to the people of Canada in order to improve their vision and eye health.

The EHCC was established in January 1996 with the objective of establishing the importance of preventive eye care – making regular eye exams as automatic to Canadians as any other routine health care check-ups. EHCC is dedicated to educating the public about the importance of quality eye health care.

Decisions about EHCC are made by the National Public Education Committee, a group of optometrists selected by their provincial associations to represent the needs of their members and ensure that the mission of the EHCC is fulfilled.

All members of the CAO (90% of Canadian optometrists) are members of EHCC – and are kept informed about its activities and progress, including reports of the contributions and support of industry partners.

EHCC includes a partnership between Canadian Optometry and Ophthalmic Industry suppliers. Our industry partners participate in an annual CAO/EHCC Roundtable, a forum for open discussion about the program.

Sponsorship Levels

  • Gold Level $50,000
  • Silver Level $25,000
  • Bronze Level $10,000

For additional information, please contact the CAO office.

Advertising in CAO National Publications

The Canadian Journal of Optometry * Revue canadienne des optomtristes (CJO*RCO)

Optometry’s source of information, CJO*RCO. Our mandate is to provide optometrists with the tools that will help them build and manage a successful practice.

CJO*RCO is sent to more than 4,000 optometrists and optometry students, and is widely read by assistants and staff. That’s guaranteed readership for your ads!

  • Number one source of information about optometry in Canada;
  • most reliable source of information for industry news, product news and the latest on practice management, and
  • increased sense of belonging to a national association.

Download the CJO Ad Kit:

The Optometrists’ Desk Reference (ODR)

The most detailed current directory for optometry in Canada. The ODR is a complete contact directory of every Canadian practitioner who belongs to a provincial association of optometrists (and as such is a member of CAO) – over 90% of Optometric Doctors (ODs).

The ODR also includes information about the structure and organization of Canadian Association of Optometrists. Our members and their staff use it regularly throughout the year for references, resources and referrals.

Each advertiser receives a complimentary copy of the ODR. Copies will not be for sale after publication.

Please contact us for rates, advertising specifications and deadlines.

CAO Biennial Congress

In July 2013, CAO will hold its 33rd Biennial Congress in Edmonton, AB. Along with continuing education, the president’s banquet, class reunions and other activities; the Congress is a gathering place for the optometric community.

The OPTOFAIR, held in conjunction with the CAO Congress, allows the optometric community the opportunity to explore new technologies, patient treatments, the latest product lines and practice management tools. CAO would not be able to bring such high-quality programs to the profession without the support of the exhibitors and corporate sponsors.

For more information about the CAO Congress in Edmonton click here or contact the CAO office for more on marketing opportunities.