Interested in ways to maximize your marketing dollars?

The Canadian Association of Optometrists (CAO) offers many opportunities for
a good return on your marketing investment. At the same time, your support helps
the CAO fulfill its mission to advance the profession and serve optometrists in
meeting the eye care needs to the public.

Some BENEFITS companies have experienced through their sponsorship of CAO programs include:

• Increased brand awareness and recognition
• Enhancement of overall corporate image and reputation
• Positive purchasing and investment decision among CAO members and eye care professionals
• A good strategic business investment

Here are some CAO programs to invest your marketing dollars:

• Eye Health Council of Canada Partnership
• Advertising in CAO National Publications
• CAO Biennial Congress
• Other sponsorship opportunities

Eye Health Council of Canada Partnership

The mission of the Eye Health Council of Canada is to educate and promote the importance
of regular optometric care to the people of Canada so as to improve their vision and eye health.

The Eye Health Council of Canada (EHCC) was established in January 1996 with the objective
of establishing the importance of preventive eye care – making regular eye exams as automatic
to Canadians as any other routine health care check-ups. EHCC is dedicated to educating the
public about the importance of quality eye health care.

Decisions about EHCC are made by the National Public Education Committee, a group of
optometrists selected by their provincial associations to represent the needs of their
members and ensure that the mission of the EHCC is fulfilled.

All members of the CAO (90% of Canadian optometrists) are members of EHCC – and are kept
informed about its activities and progress, including reports of the contributions and support
of industry partners.

EHCC includes a partnership between Canadian Optometry and Ophthalmic Industry suppliers. Eye Health
Council of Canada industry partners participate in an annual CAO/EHCC Roundtable, a forum for open
discussion about the program.

Sponsorship Levels

• Gold Level $50,000
• Silver Level $25,000
• Bronze Level $10,000

Please contact the CAO office for more information
on these and other sponsorship opportunities and concepts.
A partner kit outlining opportunities, programs and benefits can be
provided on request.

Advertising in CAO National Publications

The Canadian Journal of Optometry * Revue canadienne des optomtristes

Optometry’s source of information, CJO*RCO. Our mandate is to provide optometrists with the tools
that will help them build and manage a successful practice. Every issue of the CJO*RCO is sent to
more than 3,800 optometrists, optometry students, and it is also widely read by assistants and staff.
That’s guaranteed readership for your ads!

• Number one source of information about Optometry in Canada
• Most reliable source of information for industry news, product news and the latest on practice management
• Increased sense of belonging to a national association.

Please contact us for rates, advertising specifications and deadlines.

The Optometrists’ Desk Reference

The most detailed current directory for Optometry in Canada. The ODR is a complete contact
directory of every Canadian practitioner who belongs to a provincial association of optometrists -
over 90% of Canadian ODs.

The ODR includes information about the Canadian Association of Optometrists structure and organization.
Our members and their staff use it regularly throughout the year for references, resources and referrals.

Each advertiser receives a complimentary copy of the ODR. Copies will not be for sale after publication.

Please contact us for rates, advertising specifications and deadlines.

CAO Biennial Congress

In July 2013, CAO will hold its 33rd Biennial Congress in Edmonton, AB. Along with continuing education, the president’s banquet, class reunions and other activities, the Congress is a gathering place for the optometric community.

The OPTOFAIR, held in conjunction with the CAO Congress, also allows the optometric community the opportunity to explore new technologies, patient treatments, the latest product lines and practice management tools. CAO would not be able to bring such high-quality programs to the profession without the support of the exhibitors and corporate sponsors.

For more information about the CAO Congress in Edmonton, click here or contact the CAO office for more information on marketing opportunities at the CAO Congress.

Other marketing opportunities

If you have any suggestions or proposals that you feel would assist in promoting vision and
eye health awareness to Canadians, please contact the CAO office.